Whether you are new or a seasoned event planner, you can earn your event certification with the foundational knowledge about the role of event planning along with a high-level understanding of an event development plan. Stop guessing and learn how to plan events like a pro from start to finish!
September 19-20, 2020
1:00 PM-4:00 PM
Sheraton 300 S. Charles Street, Baltimore, MD 21201
Registration includes workbook, supporting materials, certification, and 4 years of coaching and mentorship.
2 DAY COURSE PREVIEW
• Introduction to Special Events.
Learn how to plan successful special events such as receptions, grand openings, and theme parties. We will provide you with the basic guidelines and tips you need to identify the purpose of the event, define the event's format, select a location, and develop event activities.
• Meeting Planning Basics.
You have been given the responsibility of planning an event. Let us show you where to begin. By learning just a few of the basic concepts as an event planner involved in planning or coordinating a meeting, you can ensure a seamless event.
• Food and Beverage Planning.
Learn how to enhance your programs with successful food and beverage planning. We will explain policies and guarantees. We will also provide formulas for order pricing, tips on menu planning, and how to plan for special menus and theme parties for memorable events.
• Event Marketing and Promotion.
You will get practical social media strategies in creating an event marketing communication action plan before, during, and after your events.
• Site Selection & Negotiation.
For event planners, selecting a location is a complicated process involving more than just booking rooms or choosing menus. We will cover how to make the initial contact with a site, what to negotiate, and effective site inspection.
• Financial Management of Meetings and Events.
Event Planners are responsible for creating a budget and developing a plan to implement it for the success of any meeting or event. Participants will learn how to forecast revenues, expenses, cost control, and analysis.
• Starting your Own Business in the Meeting and Event Planning Industry.
Are you already an Event Planner? Do you think you have what it takes to succeed? We will explore the basics in building an event planning business, from building your reputation and potential client base, to effective marketing, available resources and the necessary steps to help you succeed.
• Sponsorships and Fundraising.
The role of fundraising often falls into the lap of Event Planners. Learn how to generate multiple revenue streams, design and sell corporate sponsorships, and get free Marketing and Public Relations for your events.
• Social Media in Event Marketing and Planning.
Learn how to use Social Media to increase attendance at your meeting or event. A lack of event marketing is the number one reason why events fail. Marketing starts months prior to the event and it requires intentional strategies to make each event a success.
• Event Portfolio Tips.
New or Seasoned Event Planners fail to demonstrate their value to clients or employers. Learn how to create a portfolio with or without experience by using the tools and resources obtained in the Event Planning Certificate Program.
Limited to 24 participants. Enroll today.
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